We’ve been a little preoccupied with the Olympics, as our latest posts would indicate! But earlier last month, The Practice explored how mobile usage is enhancing the in-store shopping experience. With the interesting news of the collaboration between Starbucks and Square, today we look at how the mobile space will become increasingly important for marketers and consumers alike.
Ready, Set, Go! At The Practice, we’re gearing up for The Olympics and have been keeping our eyes peeled for the latest design, adverts and digital offerings to celebrate the festivities. But what about vintage Olympics advertisement posters? Today, we consider our favourites and examine how these have evolved over time.
At The Practice, we love seeing companies embrace modernity through innovation. Recently, brands have upped the ante by giving their traditional advertising methods the 21st Century treatment. Now, YouTube is home to the on-screen advert, and once dull billboards and shop fronts have had a technological makeover, thanks to social media.
The recent news of Wayne Rooney’s Twitter blunder left us at The Practice with some food for thought. Last week, we considered Olympics advertising in relation to strict company regulations. To follow, we’re interested in digital advertising through social media in light of Nike’s campaign ban.
At The Practice, we like to think that advertising is a shared medium between brands and consumers. What we’re exposed to digitally or otherwise, should be controlled without hurting free expression. So we were surprised to learn of the stringent marketing restrictions in place in the wake of this summer’s Olympic Games.