Make It Better

Make It Better

Make It Better are one of America’s forefront philanthropic organisations, having raised over $4 million and counting for not-for-profit organisations.

They approached The Practice with a brief to develop their reach and increase their ability to help charities and other good causes.

Our fully integrated strategy has encompassed a complete relaunch across all online platforms, email marketing and social media.

Central to the strategy has been the build and launch of the Make It Better ‘Shop For Good’, a sophisticated Ecommerce store. This provides independent vendors with an online retail presence, enabling them to reach new customers, and with a substantial percentage of all profits being redistributed to good causes.

The Practice also produced a series of ‘Shop For Good’ launch advertising campaigns.