Cass Business School
Cass Business School, part of City University and based in the City of London, is one of Europe’s top business schools. We’ve helped promote all aspects of their varied study programmes, from undergraduate & masters degrees to MBAs & Phds.
Our rebranding of Cass commenced with a series of workshops conducted with the heads of each academic stream. Out of these, the new positioning statement of ‘Welcome to the Ideas Exchange’ was created as an umbrella for the future marketing.
The Practice was tasked with communicating the new Cass positioning to a global audience. The distinctive look and feel we established across the literature has become synonymous with the school.