47 Park Street
47 Park Street, Mayfair, London is one of London’s finest residences. Our client Marriott Grand Residence Club required marketing campaign to encourage membership purchase.
Our solution emphasised the exclusivity of 47 Park Street, Mayfair as an address and London itself as a world class destination.
The Practice created a multi channel campaign applying the key creative elements across multi media, including the internet and direct mail, plus a national and international press and specialist media advertising campaign.
The result was a 63% increase in enquiries and a 29% increase in membership sales.