No1 Central Park
This prestige upscale development created on the footprint of the previous Time Warner Building on Columbus Circle, NY, appointed The Practice to develop an international marketing strategy. The collaterals we created included a microsite, brochure and bespoke mailings, plus several viral and online marketing tools.
As the development neared sell-out, The Practice proposed a shift in marketing emphasis in order to target No1 Central Park’s very top high net worth target audience.
All apartments were subsequently sold, in particular the four penthouse apartments which, at that time, were the most expensive in New York.