It goes without saying that managing customer relations is a crucial aspect for ensuring the success of your brand. The consumer lifecycle is one that must be continuously nurtured if businesses want to retain advocates. And this is equally as important for customer acquisition.
Wednesday’s International Women’s Day saw individuals and brands share their thoughts and campaigns online. We round-up the best of the day’s activity, and ask- how can brands incorporate trending events into their marketing strategies?
LinkedIn is at the forefront of social media marketing for most B2Bs, as well as B2Cs looking to discover new recruits and customer insights. With the platform rapidly evolving both design-wise and in terms of features, how can businesses take advantage this year and beyond?
With social media now such a vast area, it can be difficult for brands to manually track their presence and growth. That’s why we always recommend software that will help our clients monitor and automate their activity, and engage where and when it matters. Today, we’re looking at the best tools brands can use for social listening.
When starting your new brand project or business, it can be tempting to create and implement your strategy, branding and marketing in-house. After all, it’s your vision, and it’s natural to want to remain in the driver’s seat.
The fashion industry has continued to find innovative ways to evolve when it comes to pleasing its tech-savvy consumers. From VR to style-led wearables, which new projects have been launched at Fashion Week this year?