Facebook is taking further measures to facilitate the needs of its publishing partners, with the launch of two helpful new features.
With the Stories format on social media quickly eclipsing the traditional News feed, brands now have the chance to engage their audiences on an interactive level like never before.
It goes without saying that your website is the hub of your brand, where everything from your content to products is in full view. But are your marketing efforts driving traffic to it, and most importantly, generating conversions? Today, we’re giving you an overview of how to use Google Analytics to ensure your site receives the attention it deserves.
In the wake of last week’s devastating attack on Westminster bridge, measures have been discussed on how best to prevent future incidents, with social media coming under scrutiny.
Influencer marketing is when a brand collaborates with a renowned digital star or blogger, to boost reach on one or more social channels of their choosing. And with the growth of Facebook and Instagram Live, it’s promotional video which has become one of the most popular ways for brands to reach a broader audience.
It goes without saying that managing customer relations is a crucial aspect for ensuring the success of your brand. The consumer lifecycle is one that must be continuously nurtured if businesses want to retain advocates. And this is equally as important for customer acquisition.
Wednesday’s International Women’s Day saw individuals and brands share their thoughts and campaigns online. We round-up the best of the day’s activity, and ask- how can brands incorporate trending events into their marketing strategies?