Read all about it! Facebook updates Instant Articles

Facebook is taking further measures to facilitate the needs of its publishing partners, with the launch of two helpful new features.  


How can brands use Instagram Stories creatively?

With the Stories format on social media quickly eclipsing the traditional News feed, brands now have the chance to engage their audiences on an interactive level like never before.


Twitter for business: The best customer-centric platform?

At The Practice, Twitter is perhaps our preferred platform for consumer brands, with its immediate nature perfect for a host of clever marketing activities. With recent updates designed to help businesses, how can brands enhance their Twitter presence further?


How can you use Google Analytics to grow your marketing strategy?

It goes without saying that your website is the hub of your brand, where everything from your content to products is in full view. But are your marketing efforts driving traffic to it, and most importantly, generating conversions? Today, we’re giving you an overview of how to use Google Analytics to ensure your site receives the attention it deserves.  

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Social media encryption: Could its removal prevent terrorism?

In the wake of last week’s devastating attack on Westminster bridge, measures have been discussed on how best to prevent future incidents, with social media coming under scrutiny.


Running influencer campaigns- can Adobe’s new product help?

Influencer marketing is when a brand collaborates with a renowned digital star or blogger, to boost reach on one or more social channels of their choosing. And with the growth of Facebook and Instagram Live, it’s promotional video which has become one of the most popular ways for brands to reach a broader audience.


Customer relationship management: Nurturing your leads

It goes without saying that managing customer relations is a crucial aspect for ensuring the success of your brand. The consumer lifecycle is one that must be continuously nurtured if businesses want to retain advocates. And this is equally as important for customer acquisition.


Messenger Day: Another Snapchat replica?

Yet another big feature will soon be making its way to Facebook. Just last week, the platform announced the upcoming release of Messenger Day, Facebook Messenger’s answer to Snapchat Stories.


Should you use paid social?

Cost-per-click on paid search ads is reportedly at an all-time high, meaning brands are having to reassess where they spend their marketing budgets. For some, this means a greater focus on social media advertising.


International Women’s Day: The power of trending events

Wednesday’s International Women’s Day saw individuals and brands share their thoughts and campaigns online. We round-up the best of the day’s activity, and ask- how can brands incorporate trending events into their marketing strategies?