Derrinstown In Detail
With the latest ‘Derrinstown In Detail’ creative concept presented and approved, The Practice was commissioned to shoot and art direct an array of everyday equestrian products used daily throughout the Farm.
Working on site in Ireland we constructed a temporary dark room (in the foal unit) to shoot the 70 plus items required for the new creative campaign.
All images were digitally shot on a white background then retouched back in London. These, along with the new designs were implemented into the new corporate brochure and website.