Instagram has recently launched one of its biggest updates yet- enabling users to now post images directly from its mobile website. 

Marketing automation is a trend that’s been growing rapidly for the last five years. Businesses know that they can no longer solely rely on a manual or organic approach to generating leads and driving sales.

Efficient internal communication is at the core of every business’s day to day operations. Without a robust and agreed method in place, it can be easy for conversations to be forgotten, and tasks not to be actioned in a timely manner.

It’s been a while since we’ve reviewed the latest apps on the market. So which have attracted our attention of late?

Facebook is taking further measures to facilitate the needs of its publishing partners, with the launch of two helpful new features.  

With the Stories format on social media quickly eclipsing the traditional News feed, brands now have the chance to engage their audiences on an interactive level like never before.

At The Practice, Twitter is perhaps our preferred platform for consumer brands, with its immediate nature perfect for a host of clever marketing activities. With recent updates designed to help businesses, how can brands enhance their Twitter presence further?

It goes without saying that your website is the hub of your brand, where everything from your content to products is in full view. But are your marketing efforts driving traffic to it, and most importantly, generating conversions? Today, we’re giving you an overview of how to use Google Analytics to ensure your site receives the attention it deserves.  

In the wake of last week’s devastating attack on Westminster bridge, measures have been discussed on how best to prevent future incidents, with social media coming under scrutiny.

Influencer marketing is when a brand collaborates with a renowned digital star or blogger, to boost reach on one or more social channels of their choosing. And with the growth of Facebook and Instagram Live, it’s promotional video which has become one of the most popular ways for brands to reach a broader audience.