Marketing and marketing communications has become more fragmented and fast moving. Conventional communications streams have seen a seismic shift in their priority and importance in marketing strategies.
It is often sufficient now for a company to invest in one single asset – their website. However the significance of site optimisation and content on a site is often overlooked when creating such an important communication tool.
Yes, brochures still have their place, and yes, direct mail is still being utilised by many companies. The percentage of the population targeted through this media is decreasing. What is essential is that such collaterals have links built in to connect to your digital communications media.
Off-line advertising is losing ground rapidly to its online cousin, and with that we are seeing a shift in the creative thinking. The exception to this is outdoor media. However the big idea rarely transcends the digital divide without significant adjustment.
The Practice knows what works both online and offline. We understand the triggers that good creative advertising requires to be seen and to be recalled.
We know the emotional messages that create response. We understand the financial dynamics that will give you a return on your investment.
We are an agency that invests in your business as much as you invest in us. We are passionate and courageous. We care about the solution and will challenge your thinking.
“The brave may not live for ever, but the cautious do not live at all.”