In the ever-changing world of technology that we find ourselves in, social media has established itself as an integral part of our daily lives. There is a misconception that social media is difficult to master. On the contrary, here at The Practice, we believe that social media is simple. When one knows how harness its power.
Social media should not be used just to broadcast; it is about engaging and building a two-way conversation, as you would in any social setting. Your customers are your business, and social media is the medium through which you can communicate with them openly and efficiently on a daily basis.
At The Practice, we provide a social media strategy and training to all levels within an organisation. By understanding and embracing the capabilities that social media brings, not only are you better equipped to retain the loyalty of your existing customers, but also reach new customers.
The key element to remember is that your audience has the power and it is vital that you engage responsibly and honestly in order to maximise this powerful medium.
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”