At The Practice, no two days, weeks, or even months are ever the same; we’ve always got several different projects and clients on the go. With some of our latest work spanning the property, hotel and beauty sector, it’s been a busy time for our team. Read on to see what we’ve been up to!

Much of 2012 and 2013 saw us work with Bioceutica, one of America’s leading skincare and nutritional product companies. The previously owned Trump company was in great need of modernisation, and so the team were approached to work on a complete overhaul.  This saw us produce a complete rebrand for the company which included a redesigned website and product branding, PR, a full reputation management and social media campaign, as well as devising a new creative direction for Bioceutica’s CEO which included several photo shoots. One of the most exciting parts of the task was working on the design, branding and launch of their hugely successful skin and haircare line, Intuitiv. Throughout the process for Intuitiv, the team were tasked with building a fully cohesive product brand, taking into account its marketing points, and ensuring consistency with Bioceutica’s redesigned website and identity. The result was a set of dynamic, logo-centric designs which enhanced the brand’s stance on natural ingredients. Bioceutica’s new image and product lines were subsequently met with glowing reviews, and thanks to our strong and continued relationship, the company is now considered to be one of the market-leaders in the field of natural skincare.

Concurrently, the team also set to work on the branding and marketing strategy for Port Ferdinand, Barbados, deemed “The Finest Address In The World.” Having previously reinvigorated the branding for Barbados’ Royal Westmoreland estate, the task was something we were experienced in. This time however, we were asked to build a new website optimized for both desktop and tablet, and enhanced by printed collateral. The result was a stunning new website and offline material highlighting the resort’s luxurious design, and a marketing strategy which ensured its real estate opportunities generated as wide a reach as possible. Since completion, Port Ferdinand has established itself as one of the Caribbean’s premier destinations.

And if working with one client in the property sector wasn’t enough, we were also lucky to partner with Alma, one of Vietnam’s newest and luxurious resort and property developments. The team were approached to provide a brand strategy from the company’s initial conception to its launch, with the aim of maximizing reach across their demographic. In response, we got to work creating direct marketing material, a series of bilingual responsive websites, and an integrated social media campaign to increase exposure. We’re proud of Alma’s finished website, which combines a clear structure with captivating imagery, producing a fresh and clean design. This plus our fully integrated marketing campaign, has resulted in Alma becoming one of the region’s hottest new destinations.

What’s in store for the coming months? Perhaps you will be a part of our next big project! We’d love to help your company, whether you require website design and branding, an on and offline PR strategy, or integrated social media, so please contact us for more information. Alternatively, please get in touch with us on Twitter and Facebook. We’d love to hear from you!